Climbing to the top of the search: Going SEO friendly
SEO is an acronym for "Search Engine Optimization." It's a process devised to position a website on top of the results when someone is using a search engine. Usually to locate offering on services. It's a precision tool that when used correctly can improve your chances of being found in the top of the search.
It requires long study of the offerings of your brand and the ways you can stand out from your competitors. By using a specific set of words in the headline and description of your website, you will place it on search engines. On the other side of the screen, when a user types the keywords on Google, Yahoo or Bing, the search will be directed to your site.
The process may seem simple, but it’s far from it.
SEO is a complicated and time-consuming process. It requires a lot of trial and error. But the result is more people going to your website and leading to potential sales. This is a part of website marketing that should be handled by consulting firms or professionals in the matter. Keywords alone won't get you results. Well, thought phrasing or terms related to your brand will also help to get conversion rates.
Conversion rates are the main goal behind SEO.
The conversion rate of a website is the measurement of the success of proper SEO placing. A conversion rate is measured by the number of visitors performing the desired action you are looking for. In your case, the action is buying a product. If there are 1000 visitors to your website in one day directed by search engines. And a 100 out of 1000 buys a product the website sells, then the conversion rate of your SEO plan is 10%. The larger the conversion rate of a web page means that the website (and the SEO campaign) is successful.
SEO requires revision.
SEO is also a very fluid process. It's not a onetime deal. Successful brands keep doing SEO optimization revision at least twice a month. If you are an entrepreneur with a lesser known brand and a tight budget, you can start by making these revisions each 2 months. If you see an increase in your traffic leading to more hits, you should consider revision monthly.
Using Keywords (Not tags...)
Brand positioning takes time. If you are an entrepreneur, you should not expect high-volume searches overnight. Try to set your goals accordingly and be realistic. You can get better results by using long-tail keywords. And by increasing the relevance of every word you choose to use on your website. The use of keywords will help you measure the impact of your SEO campaign. There are several tools in the market that can help you with this information. Paid options include SEMrush or MOZ. But the most popular free choice is the Google Keyboard planner.
Let's say you target a keyword through SEO. The main goal is to provide the searcher with information to the content they want. No one likes click bait. If you offer well though and comprehensive content, that is strongly tied to keywords. You will increase traffic and sales along with it. It should be a priority to keep the content of your website fresh. Focus on covering the needs of your audience. Be better than your competitors. Make smart use of your measurement software. Look for the top ranking pages using the same keyword as you. Then try to make something even better than what they are doing.
Try to Keep your Eggs In a Basket
Take you budget into consideration. Depending on how well is going the development of your brand. You will prefer having your web and SEO accounts with the same agency. It will make the process infinitely easier for you. The main benefit is that the developers of your website will also know the proper code to handle your SEO features. They can also pitch your content work to a wide gallery of freelancers willing to generate the best content based on your requirements.
As you can see SEO is the most complex part so far of setting up your web presence. It takes a lot of resources to keep it going. But is one the most long-term rewarding tools you can make use of to help your brand grow. Next time we’ll talk about one of the most important pillars of your website. Your brand will fail if you don’t offer content about it. So brace yourself for content discussion and social branding!