Getting ahead online: Time to set Goals!

Any plan you trace for your brand needs a direction. A clear path to follow that will define a clear course of action to be taken, to ensure the success of your brand. Online presence of a business is one of the most common things in the world right now. It's our duty to stand out from the rest, and to do so we need a clear set of Goals.  Yesterday we discussed some secrets of marketing, and continue today with goals.

There are a number of factors you should consider, before taking a dive setting unrealistic goals for your brand. An unclear course of action will only lead to failure and frustration. Business presence through websites should have a purpose.

It’s time to ask questions again so you can set realistic goals. First off: What do you want to gain from online marketing? Increased revenue? Increase awareness on your brand? Provide an upgraded image for new audiences? The variables may seem infinite.

To be more effective, the industry has set a standard called the SMART system to set goals for online marketing. The formula will help upstarts and established brands alike to make smart choices based on what they need. Let’s go over it to figure out how it can help us:


A specific goal is the one that will allow us to say what you want firsthand, with no second guesses. It also helps to figure out with whom we should be working with. The importance of what we are doing. The time we can put into making things happen, and how we plan to succeed at it. If you are able to put all those ideas in one long sentence, you’ll have your specific goal.


Measurable Goals
If you can measure it, you can track it

A goal is no good if we don't know where it's leading us. It’s too important to know how it works the process as we go through it. A measurable goal should be able to set your mind about where do you want to go with digital marketing. How many you want to reach and why. Setting indicators to point if we are in the right side of the road is a must.


At this stage in the process, we have already figured out specific and measurable goals. Now it's our duty to make them reachable. To make this happen, we have to draw a line of action to get us through the first two goals more effectively. We also need to consider how much money we are putting in this effort. And what does this investment represent our brand. That way we'll get a clear idea of our goals attainability.


Here is when you realize if this is the right goal for you and brand. You should ask yourself from this point on if what you are looking for is worth it. You should measure if the timing is right for doing it. Is this initiative in line with the needs of the brand? Or useful to your team and customers? Remember that all these questions need the clearest answer you can come up with. This will back up how relevant should be your online marketing.


The last part of the formula will help you set a time frame to achieve your goals. If you are an upstart, the amount of resources available to you will determine the execution time. If you are an established brand with deep pockets, you’ll have a little more room for action. By sticking to a realistic period of time of execution, you’ll know if marketing is working out; or if it's time to set new goals. The process usually set three key moments to take notice: Your reach after one month, six months or and one year.

Goals will keep yourself grounded and realistic about your expectations. There is still a long road to cover to make your presence felt online. Many factors will conspire, and the competition will be fierce. But you’ll have the advantage of knowing exactly what you want for your brand.

There is no weak part of this chain of learning, so next time we’ll discuss one vital part of this process. The one that keeps the engines going in any business: Money  Tomorrow we get into money a bit more...