It’s been a long road, but we are almost set. We have made some tough decisions, but we have finally set up our brand online.
Your Brand is online! Now Track Its Movements
We have taken the right steps to create awareness. But we can’t lay low now expecting for things to work out on themselves. We need to keep on top of things by tracking how it’s working the moves we have made so far.
Keeping track of your brand is usually best served by metrics. This data will provide you with knowledge of the reach you are having. And it will help you figure out what you should to do to improve it. Metrics will let you know where you stand compared to your competition. They will also show you about the performance of your SEO campaign, and the rate of success of your presence on social networks.
You can either choose tracking tools like Google Analytics or alternatives like Piwik, Clicky, Kissmetric, and Foxmetrics. They all offer the same basic information. But they all have a different kind of reach, depending on the kind of information you want to know about your brand. As you should do at this stage, take your time and study the best options for you. Once you’ve made your choice on a tracking tool, you’ll need to know what to track. And make a smart use of this information. Let’s take a quick look at the course of action we should take:
Where is your visitor traffic coming from?
One of the first metrics you should measure is the sources of incoming traffic to your website. The data will tell you how many direct visitors you have in the day. How many of them reached your site by using search engines, or by referrals on social networks and other sites. What should you do with this information? Studying those numbers will let you know where you stand regarding your traffic. What is working to lead people to your site and what is driving them away? In the long run, it will save you money since you will know where to cut marketing costs.
Faring well with newcomers
One of the metrics that is overlooked by newcomers is the rate of time a first-time visitor stays on your website. Don't make that mistake. By taking into consideration how long a first-time visitor stays on your page, you will be able to measure what is working on your website. It will even let you know the performance of the accessibility on your page. It's a proven fact that an easy-to-use website will always fare much better. At least against a cluttered mess that makes you clicks a lot of times to get the information you want. An effective website will lead to easy conversions, and you will more likely make money with a sell.
Look for visitor interaction
Metrics will reveal how many people enter your website and leave promptly. If your website doesn't promote interaction, then you are not doing something right. Do not go the route of many entrepreneurs and make a heavy website with tons of headlines leading to ads. That's click bait too, and It will doom you to terrible bounce rate numbers. This is an exercise of choice for the owner of the brand. If you are getting advice from an agency keep in mind what they tell you. In the end, it will be a matter of balance between presentation and the way you provide for the information.
Metric data will put out evidence on little tidbits of technical information that are affecting your website. Such as a slow loading page, broken links or misplaced banners. Don’t lose sight of this data and fix those problems. These issues may seem little or unimportant, but they affect the appeal of your site. Even longstanding pages with traditional presence can have these types of issues. And their users tend to be very picky about it. Don’t believe for a second that the bulk of people that make up your traffic will let this slide out of loyalty.
So far we have all in order and under our control on our front. But now we have to go out there and fight our way to the top. So we’ll be talking about those who are intent on making money with the same passion as you. Until next time, when we discuss Brand Marketing and Conclusions.