Creating a video is an excellent strategy for many use cases. If you do it correctly, it will be a flexible learning experience. To create a video, you need to look at several things, but the principal focus is the audience. If you practice and get the essential features of a video, then your good to go. Here are the steps to guide you.

Get to know your audience

This initial step requires you to brainstorm and get to understand who is the target audience. You can check at tutorials or professionals to help you out. What if you're a starter? You should narrow down your audience.  The reason for this is to create a video that helps a section of people. It will also help you produce a well instructed and informative video. Create a summary of all you know about them. Let it deliver the level of familiarity and expertise that match the client's expectations.

Establish goals

When creating strategic objectives, think from the end. Try to figure out what your users want to gain from the video. Do not think about yourself here but imagine the skills and concepts users wish to gain. This will help you plan from the users own thinking and deliver all that is expected.  Also, do not forget to have a financial know how that fit your goal. Plan within the budget to avoid financial frustrations.

Create a simple model

You need to come up with a plan. Note down all the areas you will cover to establish the goals you stated. The model should have everything from concepts, skills, and methodology. After creating a plan, tick on places potentially likely to be the end point of one video to another.  Now decide on how many videos you need to create and the amount of content to include in them. The other factor to look at is a cognitive load. Cognitive load is the total amount of mental effort being used in the working memory.  This means that there is a limit to how much you can teach and how fast. Make a mistake of not balancing any of them, and your viewers will be frustrated. The more complex the topic, the fewer issues you can teach in one video.  Find interested party from outside and pass them over the content. Let them notify you their views, and most importantly, make the changes necessary if any. Check out for a past similar vide and find out what worked and what failed.

Structure the series

You need to look at three things here.

  1. Order

The series needs to be in a particular order. You should always arrange them in a way each video is independent and accomplishes the set goals.

  1. Participation

Determine what the viewer will be doing when watching. The video should integrate with their project. This will lead to the inclusiveness of both your video and the viewer.

  1. Assessment

After the video is done, strategize it in a way to receive reviews. Let them comment on how they felt throughout the video. However, make use of the remarks to help improve where necessary.

Create the content for your Video

This is the most time-consuming part of the entire process. If you can put more effort into the planning process, it will help minimize production time. Use all the previously acquired knowledge and skills in editing for the quality end product.


When you are done creating and uploading it, you get nervous. It is the time to know if your work was satisfying to viewers and what your audiences think. Should you feel all that pressure? Well not. See it as an opportunity to determine the success of the content and use it to shape the future.  Basing on the knowledge, skills, and reviews you get with time, make changes to structure and pacing. Use professionals to help you read and interpret the remarks for long-term success.


Video creation is a process that could seem easy but leads to frustrations and regrets if not handled well. Ensure to follow the stated steps above when creating a video. They will help create a fantastic set of videos. Let your audience thank you for the excellent job done. Videos always create a great, efficient medium for instruction and create reusable content.  We will be continuing this series on video marketing, and our next article will dive into some strategies for video promotion.